The next necessary thing is to enlarge the possibility of an intelligible discourse between people quite different from one another in interest, outlook, wealth, and power and yet contained in a world where, tumbled as they are into endless connection, it is increasingly difficult to get out of each other's way (Gertz, 1988). The ultimate aim of sustainable community development is to produce, promote, and preserve community well-being. When community developers are unable to effectively articulate and actualize this aim, the individuals and communities they serve needlessly suffer, especially those in poverty circumstances, homelessness, and other forms of destitution. Despite the vast amount of research on and funding for community development projects, actual community developers remain fragmented in their approaches to defining problems and identifying sustainable solutions (Suiter, 2017). Although there exist several competing definitions of community development, this study will elaborate on a definition that emphasizes long-term positive impact, also known as sustainability. Melkote (2002) provides a suitable starting point: Community development is "a process that should provide people with access to appropriate and sustainable opportunities to improve their lives and the lives of others in their communities" (p. 428). Perhaps the greatest component of community development is the communication between organizational leaders, collaborative partners, and participatory community members. This study addresses the lack of a comprehensive set of communicative strategies for community developers to produce sustainable change and well-being for all. Communication and Community Development Communication and community originate from the Latin words communis and communicare, referring to participation and the sharing of a common space. The essence of a substance to other perspectives, particularly ecological, cultural, and organizational perspectives. He emphasizes "interpersonal bonds such as shared territory, a common life, collective action, and mutual identity" as components involved in this interactional approach (p. 11). He explains that the essential "ingredient is social interaction. Social interaction delineates territory as the community locale; it provides the associations that comprise the local society; it gives structure and direction to processes of collective action; and it is the source of community identity" (p. 11). Reiterated in another way, humans have an innate desire to belong and solidify a common understanding with other people (Wilson, 2012). Scholars have conceptualized this interactional approach to understand community and highlight elements involving a specific locality. A local territory is the place in which individuals develop their personal identity, affirm their values, and take part in social activity (Ayala, 2015). A common definition of community often includes a shared space in which people participate in activities and allocate resources (Bender, 1978; Warren, 1978). Kaufman ...
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