This paper analyses three case firms whose innovation management processes have been consolidated. The companies Natura, IBM (Brazilian Subsidiary) and Siemens (ChemTech/Brazil) were studied with the purpose of analysing the implementation of OI, particularly in terms of: (a) its alignment with existing corporate strategy; (b) its requirements such as culture, skill and motivation; (c) the strategy and the implementation process; (d) the results achieved (e) the present barriers and enablers. The research is qualitative in nature and employs a descriptive approach. The main results of this study, obtained using a method called 'Collective Subject Speech' , show that the implementation of OI, both structured and non-structured, is mainly challenged by cultural issues. It has been observed that the implementation of OI process is at its embryonic stage in all case firms and that this occurs along with investments in closed innovation, meaning that OI results cannot be explored at this stage of the implementation, as there is a long way to consolidate these practices in the case firms studied.

The proposed innovation diffusion model for public research institutes in Brazil suggests that the interrelationship of research institutions and enterprises can occur differently from what has been observed in practice. More often than rare, one has been questioning NITs primacy on managing innovation policy research institutes to promote technology transfer and interaction with companies. Aiming to leverage the scientific development, by increasing the throughtput of innovative products and services and the flow of knowledge produced and transferred to the society, it is suggested that innovation diffusion strategy for research institutes can occur with higher efficiency than currently occurs. The compatibility between the production, supply and demand of scientific knowledge on the part of public research institutes and companies in Brazil is due to the multiplicity of possible strategies, as suggested by the systemic approach, portfolio and associated business models. A multichannel distribution structure can contribute to the efficiency of innovation diffusion by incorporating functions previously performed by components of channels not always agile and / or with specific skills to manage the relationship with companies. This study is based on the grounded theory as its methodology. For categorization and posterior axial coding purposes, it were used 63 data sources, being 21 interviews and 42 lectures, and as a result it was possible to elaborate a theoretical model for innovation diffusion for research institutes public in Brazil.

O artigo se propôs a analisar o papel da inovação na internacionalização das empresas brasileiras de médio porte que atuam no setor de Tecnologia da Informação e Comunicação (TIC). Para atingir este objetivo, foi realizada uma pesquisa qualitativa de natureza descritiva e como método utilizou-se o estudo de múltiplos casos, no qual foram pesquisadas em profundidade a Light Infocon e a Dígitro. Os principais resultados da pesquisa revelaram empresas com trajetórias de internacionalização diferentes, mas cujas atividades de inovação possuem papel essencial para a entrada e atuação no mercado externo. Os resultados mostraram também a importância de atividades inovadoras cooperativas por meio de alianças com universidades, institutos de pesquisa e outras empresas, além do apoio do governo, por meio de financiamento. Uma contribuição adicional do trabalho foi a análise do processo de internacionalização de empresas brasileiras inovadoras de médio porte de setores de alto conteúdo tecnológico, uma vez que a maior parte dos estudos sobre internacionalização no Brasil foca grandes empresas industriais já estabelecidas há décadas no mercado nacional e de setores de baixa intensidade tecnológica.