Consumers’ decision-making process has been changed with the introduction of the Internet as on alternative channel for shopping. E-tailing is an emergent area of nascent organized retailing in India. The purpose of this paper is to explore the determinants of shopper behaviour such as convenience, customer service, trust, web store environment, and web shopping enjoyment and to examine the influence of these factors towards willingness to buy and patronage of online retail stores. The study is purely based on primary data collected from a sample of 135 respondents by using simple random sampling technique from five leading software companies in Hyderabad. Necessary secondary data were used to reinforce the model. A structured non-disguised questionnaire was administered and responses were measured on the seven-point Likert scale. Statistical tools like mean, standard deviation, multiple correlations, multiple regressions, student t-test, and ANOVA were used to find out the strength of relationship and degree of association among the variables entered into the model. The results reveal that convenience, web store environment, online shopping enjoyment, and customer service have significant impact on the willingness to buy from online retail stores rather than perceived trust. Except trust and customer service, all other variables are significant with patronage of online retail stores. As not much work in India has been done in this context, the paper seeks to provide fruitful insights into the factors determining the prospects of e-tailing that can benefit academicians as well as marketers.

The fast changing trends in lifestyles, food and eating habits ofconsumers have contributed largely to the growth and development oforganisedfood andgrocery retailformats in India. But, this sector is predominantly (99.2 percent) dominated by the traditional kirana stores, which have strong relationships with the customers for various technical andfunctional quality benefits extended to them. This posed a great challenge to the organised retailers for customer acquisition and retention ofloyal customers in this fierce competition. The paradigm shift in marketing practices from the traditional marketing to reactive marketing and then to relationship marketing have reiterated the significance ofleveragingfirm-customer relationshipfor reaping mutual benefits. Thus relationship marketing has come to the fore and occupied centre stage as one ofthe strategic tools for organised retailers to develop ways for attracting and motivating potential customers to remain staunch loyalists forever. However, little is known about the actual influences ofthe cornerstones of relationship marketing on relationship quality and customer loyaltyfrom an empirical analysis in the context ofchanging trends in food and grocery retailing. This study seeks to investigate the influence ofrelationship marketing cornerstones viz., Customer Satisfaction, Trust, Commitment, Communication on Relationship Strength which further explore the affect on attitudinal outcomes like relationship quality and behavioural outcomes such as customer loyalty. The study further examines an influence ofthe relationship quality on customer loyalty. This study is purely based upon the primary data and necessary secondary data to reinforce the model. A total of150 retail customers in Hyderabad activelyparticipated in this survey. Thefindings from the study indicated that customer satisfaction has emerged as a significantfactor,followed by commitment and trust for managing relationship quality and customer loyalty. Variousmanagerial and marketing implications are extensively discussed.

The Indian food and grocery retail sector is in the transformation mode for various reasons like strong macro-economic fundamentals and the changing socio-economic scene are driving what were once traditional and small scale retail outlets into organised retail formats aimed at catering to the evolving tastes and needs ofthe discerning consumers. But the very fast changing trends infood and eating habits ofconsumers have contributed immensely to the growth of 'Western' format typologies such as convenience stores, departmental stores, supermarkets, specialty stores and hypermarkets. This has happened for various conspicuous reasons namely demand and supply, socio-cultural, demographic, psychographic, economic and technology advancements like a large segment ofyoung population, a rapidly expanding middle class, rising income levels, growing literacy, increasing number ofworking women and nuclearfamily structures which in turn have created an enormous demand for consumer goods and paved way for modern retail formats. The ever changing consumer's psychographic variables like activities, interests, opinions, values and lifestyles have also completely changed the formats namely convenience stores, supermarkets and hypermarkets etc. are the crystal clear reflections of tectonic shifts in demographic and psychographic changes ofconsumers. However, little is known about its actual influence and contribution to the organised retailing infood and grocery sectorfrom an empirical analysis. Thus, understanding ofdemo-psychographic dynamics has become an imperative in designing modern food and grocery retail formats based on the purchase patterns. The study is purely based on primary data and necessary secondary data to reinforce the model. A total of200 retail customers in Hyderabad actively participated in the survey. Findings, various managerial and marketing implications are extensively discussed.

The paradigm shift in consumerís socio-economic, demographic, geographic and psychographic dimensions has changed the face of Indian food and grocery retailing. The present paper endeavours to make a detailed study on the association and predictability of consumerís demographic dimensions towards supermarket store format choice behaviour in food and grocery retailing. The study is purely based on primary data collected from 1040 retail customers from forty different food and grocery supermarket stores through mall intercept technique using structured and non-disguised questionnaire in twin cities of Hyderabad and Secunderabad in Andhrapradesh. The descriptive statistical tools (percentiles mean standard deviation and cross tabulations) and inferential statistical tools (Chi-square, Correlations, Regressions, and ANOVA) were used to test the formulated hypotheses. It was found that customersí age, monthly household income, family size, distance travelled to store, gender, education and occupation have been the significant predictors of store choice behaviour. Various managerial and marketing implications are elaborately discussed in this paper.