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Clean energy for power generation and heating is an important route for clean energy consumption in the northern regions with abundant wind and solar resources. However, in the promotion of clean heating projects, there are problems such as high investment costs and high pressure from government financial subsidies. Therefore, it is urgent to explore new economically feasible business models suitable for clean energy power generation and heating. This paper first proposes a new business model of clean energy power generation and heating under the BOO operation mode of the PPP business model. Secondly, from the perspective of investment value, the net present value method is used to analyze the economic benefits of the project, and the cash flow of the clean energy power generation and heating project is analyzed. Finally, combined with actual cases in a certain area in Xinjiang, the net present value method is used to analyze the calculation examples, verify the economic feasibility of the proposed business model, and provide guidance for the further promotion of clean energy power generation and heating projects.