Abstract. Chinese calligraphy is the art of writing Chinese characters. Along with the development of society, the art of calligraphy is widely used in the field of design, which provides a broad thinking space for the design, inspires more inspiration, and adds colorful visual elements. Through the discussion of the function, principle and design method of the calligraphy art in the art creation, the purpose is to advocate the application of Chinese calligraphy in the creation of art to explore the Chinese design "Nationalization".

The design of Chinese characters is very important in the art design. Clever use of creative expression of Chinese characters font design is a method to show the brand image of modern art design. The graphic feature of the text makes the design of font Chinese characters more artistic, being skillfully used in a variety of art designs. This article demonstrates the application effect in the art design of the font design Chinese characters and the future development trend.