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In Oaxaca, Mexico, some Indian villages have long-established weaving traditions. Originally, craftspersons wove textiles for their own use or for local trade. These textiles were replaced by commercially produced items. To survive in a changing world, some entrepreneurial weavers turned to production for tourist and export markets. Craftspersons, based in home workshops in Teotitlán del Valle, Oaxaca, provided examples of entrepreneurs who developed tourist and export markets. These entrepreneurs were studied to understand how production and marketing were adapted to these new clients.

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