The smart mobile devices have emerged during the past decade and have become one of the most dominant consumer electronic products. Therefore, exploring and understanding the factors which can influence the acceptance of novel mobile technology have become the essential task for the vendors and distributors of mobile devices. The Phablets, integrated smart devices combining the functionality and characteristics of both tablet PCs and smart phones, have gradually become possible alternatives for smart phones. Therefore, predicting factors which can influence the acceptance of Phablets have become indispensable for designing, manufacturing, and marketing of such mobile devices. However, such predictions are not easy. Meanwhile, very few researches tried to study related issues. Consequently, the authors aim to explore and predict the intentions to use and use behaviors of Phablets. The second generation of the Unified Theory of Acceptance and Use of Technology (UTAUT2) is introduced as a theoretic basis. The Decision Making Trial and Evaluation Laboratory (DEMATEL) based Network Process (DNP) will be used to construct the analytic framework. In light of the analytic results, the causal relationships being derived by the DEMATEL demonstrate the direct influence of the habit on other dimensions. Also, based on the influence weights being derived, the use intention, hedonic motivation, and performance expectancy are the most important dimensions. The analytic results can serve as a basis for concept developments, marketing strategy definitions, and new product designs of the future Phablets. The proposed analytic framework can also be used for predicting and analyzing consumers’ preferences toward future mobile devices.

Abstract:The green supply chain is an innovation that extends traditional sustainability initiatives to environmental activities in the supply chain and aims to minimize a product's environmental impact throughout its life cycle. The adoption of a green supply chain involves a complex decision-making process characterized by multiple criteria. The goal of the current study is to construct a decision framework by identifying a comprehensive set of consideration factors and their causal relationships. The consideration factors are deliberately drawn from a variety of different, yet related, theories and are grouped into an extensive Technology-Organization -Environment (TOE) framework. In accordance with the Decision Making Trial and Evaluation Laboratory (DEMATEL) method, the decision framework was analyzed for appropriateness through surveys of selected experts in the semiconductor industry. Because the semiconductor industry has a long history of heavy resource usage and has proven an early advocate of green supply chains, results from this study can provide insights to other firms with similar operations and aims. The contributions of this research are twofold. First, its theoretical contribution consists of integrating previously separate strands of different theories into a holistic framework and exploring the causal relationships among decision factors. Second, its practical contribution lies in its establishment of a strategic path that provides firms a set of priorities when adopting green supply chains.

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In recent years, IoT (Internet of Things)-based smart devices have penetrated a wide range of markets, including connected health, smart home, and wearable devices. Among the IoT-based smart devices, wearable fitness trackers are the most widely diffused and adopted IoT based devices. Such devices can monitor or track the physical activity of the person wearing them. Although society has benefitted from the conveniences provided by IoT-based wearable fitness trackers, few studies have explored the factors influencing the adoption of such technology. Furthermore, one of the most prevalent issues nowadays is the large attrition rate of consumers no longer wearing their device. Consequently, this article aims to define an analytic framework that can be used to explore the factors that influence the adoption of IoT-based wearable fitness trackers. In this article, the constructs for evaluating these factors will be explored by reviewing extant studies and theories. Then, these constructs are further evaluated based on experts’ consensus using the modified Delphi method. Based on the opinions of experts, the analytic framework for deriving an influence relationship map (IRM) is derived using the decision-making trial and evaluation laboratory (DEMATEL). Finally, based on the IRM, the behaviors adopted by mass customers toward IoT-based wearable fitness trackers are confirmed using the partial least squares (PLS) structural equation model (SEM) approach. The proposed analytic framework that integrates the DEMATEL and PLS-SEM was verified as being a feasible research area by empirical validation that was based on opinions provided by both Taiwanese experts and mass customers. The proposed analytic method can be used in future studies of technology marketing and consumer behaviors.