This study seeks to find out whether energy corporations that operate in Nigeria provide adequate information about their corporate social responsibility, and whether these programmes are available on their managed online media platforms. For this reason, the study investigates how two energy corporations have engaged the online newsletter platform to share information concerning their CSR performance. The research employs a content analysis method. The population of the study comprises all online newsletters published by these corporations from January 2013 to August 2014. There are recognized similarities and difference in their use of online newsletters to share information concerning their corporate social responsibility to their various stakeholders. The study recommended that: ExxonMobil (Nigeria) and SPDC (Nigeria) should make effort to be consistent in their online newsletter publication. SPDC (Nigeria) should de-emphasise the frightening account of oil theft and spillage and focus more on human capacity development of persons within their host communities.
This chapter seeks to find out whether energy corporations that operate in Nigeria provide adequate information about their corporate social responsibility, and whether these programmes are available on their managed online media platforms. For this reason, the study investigates how two energy corporations have engaged the online newsletter platform to share information concerning their CSR performance. The research employs a content analysis method. The population of the study comprises all online newsletters published by these corporations from January 2013 to August 2014. There are recognized similarities and difference in their use of online newsletters to share information concerning their corporate social responsibility to their various stakeholders. The study recommended that ExxonMobil (Nigeria) and SPDC (Nigeria) should make an effort to be consistent in their online newsletter publication. SPDC (Nigeria) should de-emphasise the frightening account of oil theft and spillage and focus more on human capacity development of persons within their host communities.
This study seeks to find out whether energy corporations that operate in Nigeria provide adequate information about their corporate social responsibility, and whether these programmes are available on their managed online media platforms. For this reason, the study investigates how two energy corporations have engaged the online newsletter platform to share information concerning their CSR performance. The research employs a content analysis method. The population of the study comprises all online newsletters published by these corporations from January 2013 to August 2014. There are recognized similarities and difference in their use of online newsletters to share information concerning their corporate social responsibility to their various stakeholders. The study recommended that: ExxonMobil (Nigeria) and SPDC (Nigeria) should make effort to be consistent in their online newsletter publication. SPDC (Nigeria) should de-emphasise the frightening account of oil theft and spillage and focus more on human capacity development of persons within their host communities.
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