Many cities in Malaysia established their first development on the banks of the river. Urbanization phenomenon and technological advances then cause these riverfront areas developed and changed gradually. Progressively, inappropriate physical changes at the riverfront environment can reduce the usage and meaning of place together with the level of place attachment. The role of physical appearances related to the activities become famous issues in urban design discourses as an effort to establish the identity to the place; nevertheless, the research to measure the attachment level in public space is rarely done. This research is to identify the place attachment and its contributed components focus on pedestrian space in the riverfront area, public spaces which are favoured in Malaysia. Mixed-method approaches are implemented in this study by developing a framework to indicate the elements that affect the place attachment by the user. Surveys and interviews carried out in two riverfront promenade in Kuching and Malacca, there are Sarawak and Malacca riverfront promenade. 330 respondents involved in the questionnaire while 26 people were interviewed. Triangulation method is used to analyse the data and the results are achieved based on the objective of the research. The results found that some factors affected the level user’s attachment, namely: their familiarity to place, length of engagement, personal background and user’s role.