This study aims to describe the public and practitioner's perceptions of the public relations or Humas profession. Public relations plays a role in maintaining the credibility of the organization which is built from public perceptions. Apart from public relations, this profession is also called humas. However, based on Propechy's Self-Fulfilling Theory, it is possible to have different meanings by the public and practitioners related to these two terms. This study uses a constructivist approach (qualitative) and interview methods to collect data. The number of informants was 200 people in Malang City. The focus of this research is to find perceptions about what public relations or humas is, its functions, its relation to gender, and educational background. This research produces four propositions, namely public and practitioner perceptions of public relations and humas tends to be positive, public relations and humas are considered the same profession, men and women are perceived to be practitioners in this profession, and practitioners should come from the discipline of communication science and public relations. This research contributes to challenge the previous view that public relations is seen as an attempt to manipulate communication messages.

The survey that researchers did combine three scales to understand community opinion on CSR programs that have been rolled out by several companies. The three scale indicators include the CSR Index built by Dedy Prayogo and Yosef Hilarius; Chopra's Kanji Corporate Social Responsibility by Kanji and Chopra; last is the scale adopted from ISO. This research is important to find out the stakeholder opinion on the CSR program that has been rolled out by the company considering that this opinion will have implications for the reputation of the company by the public at large. The results of this study indicate that in general stakeholders provide good opinions on the practice of implementing CSR by companies in Indonesia. However, in practice, the sustainability program category has not received a good assessment. Referring to this, the researcher offers a way to communicate this to the public with the concept of community involment. The implementation of community involment as a form of applicative communication for public relations to be able to diologize with stakeholders through CSR.

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Akselerasi adaptasi teknologi pada keadaan pandemi mendorong pembangunan infrastruktur digital berbasis internet pada desa-desa di Indonesia. Pembangunan infrastruktur ini menuntut pendampingan masyarakat desa agar dapat menggunakan infrastruktur digital dengan optimal, dilaksanakan melalui pengelolaan stakeholder. Model stakeholder yang disusun kemudian menjadi dasar perancangan model stakeholder engagement. Hal ini yang menjadi pokok serta fokus utama dalam program pengabdian masyarakat di Desa Palasari untuk dapat melakukan optimalisasi pengunaan serta pemanfaatan teknologi Smart Village. Selain itu melalui program ini juga dilakukan assement untuk dapat membuat desain keberlanjutan program berbasis teknologiKata Kunci: desa, digital, pemberdayaan, stakeholder engagement, smart village,

Pinang. The survey that researchers did combines three scales to understand community opinion on CSR programs that have been rolled out by several companies. The three scale indicators include the CSR Index built by Dedy Prayogo and Yosef Hilarius; Chopra's Kanji Corporate Social Responsibility by Kanji and Chopra; last is the scale adopted from ISO 26000. This research is important to find out the stakeholder opinion on the CSR program that has been rolled out by the company considering that this opinion will have implications for the reputation of the company by the public at large. The results of this study indicate that in general stakeholders provide good opinions on the practice of implementing CSR by companies in Indonesia. However, in practice, the sustainability program category has not received a good assessment. Referring to this, the researcher offers a way to communicate this to the public with the concept of community involvement . The implementation of community involvement as a form of applicative communication for public relations to be able to diologize with stakeholders through CSR