The importance of evaluation of farming performance has been increasing with the progress of farm size and capitalization, and with the introduction of the concept of the 6th industry to agriculture. In this research, ROIC(Return on Invested Capital) tree technique was examined as a new method for analyzing operations performance of supply chain for farm produce. Current practices of production and distribution of blueberry, model crop, were investigated and ROIC tree for blueberry has been set up from the survey of the supply chain. Then, it was simulated with real values collected from the participants in the supply chain and the previous studies using a spreadsheet program. The resulting ROIC value was compared with those of other industries and the conventional performance analysis method. Features of the evaluation technique were identified and it was proposed how to apply it to agricultural field in the future.

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