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As the media landscape changes and billions of people around the world turn to Facebook, Instagram, WhatsApp, and other social media platforms for information and social interactions, the need to develop effective methods of leveraging social media for social behavior change communication (SBCC) becomes increasingly important. Yet, in order for the public health sector to embrace social media for SBCC, we must have methods for measuring the impact of social media-based SBCC. In this letter, we share a new approach for measurement and evaluation of social media-based SBCC campaigns. The approach was developed as part of an iron-folic acid health intervention targeting young women in two states in northern India; Uttar Pradesh and Maydar Pradesh.

JOHN DEERE'S NEW 9000 SERIES IS POSSIBLY THE MOST POWERFUL RANGE OF SELF-PROPELLED FORAGE HARVESTERS EVER PRODUCED – THANKS IN NO SMALL PART TO A NEW PARTNERSHIP WITH LIEBHERR ENGINES

WHAT MAKES A CONSTRUCTION VEHICLE DIFFERENT FROM AN AGRICULTURAL ONE? SOME COMPARABLE WHEEL LOADERS IN THE SCHÄFFER RANGE DIFFER ONLY IN PAINTWORK, BUT OTHERS HAVE KEY DESIGN FEATURES TAILORED TO THEIR TARGET MARKETS

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