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When the new country of Kosovo declared its independence in 2008 it received extensive, but fleeting, international news coverage. This study seeks to provide insight into how an international news event was orchestrated by participants and how news coverage was planned and implemented by international media. We do so by investigating factors initiating, enabling, shaping, and limiting the global news coverage of this story. Particular attention is paid to the close relationship between local ‘fixers’ and media representatives, which is instrumental in most international news coverage, but which has received little scholarly examination; and to the influential role of the UK-based international television news agencies.