The development of information and communication technology has resulted in a different pattern of life for society. Advances and developments in technology encourage communication patterns to develop in a digital direction. One of the digital media that is developing in society is Instagram. In communicating, individuals need self-recognition and self-disclosure of information about themselves to their interlocutors. The context of self-disclosure on social media generally lies in how individuals share information about themselves in the form of photos / videos, status, comments, and chat. This research uses descriptive qualitative research methods through case studies by collecting data in the form of interviews, documentation, and literature study. The results of this study state that self-disclosure on social media can help some individuals to solve problems and get new points of view and have an opinion on the same experiences or events. However, individuals feel that they will not reveal themselves on social media if there is no topic first and are considered less effective.
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