Abstract. Due to the increasing global commercial competition, the current economic crisis and globalization, enterprises would like to shift from a pure product sales structure towards after-sales services and related activities. It is noteworthy that "profit generated by after-sale service is often higher than the one obtained with sales; the service market can be four or five times larger than the market for products" [1].The purpose of this paper is to lay down the foundations for a governance framework, by using the models and methods which can support various levels of performance indicators in service, servitization, governance and innovation. The basic idea behind of a governance framework is to create a trust relationship between seller and buyer for covering the customer requirements.

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