Handmadeshoesby focuses its strategy on digital marketing. This is because 90% of the target consumers of Handmadeshoesby are Millennials. Thus digital marketing is the marketing and sales communication choice for the target audience of Handmadeshoesby. Handmadeshoesby’s focus is also on service quality. So far, Handmadeshoesby has communicated via digital marketing through an Instagram account @handmadeshoesby with followers reaching 510,000, and @ handmadeshoesby.catalog with followers of 276,000. Service to consumers is done by line account administrators. The purpose of this study was to examine the effect of digital marketing and service quality on Handmadeshoesby’s brand choice. The study used a quantitative approach. Because the total population of consumers is unknown, the determination of the minimum sample size followed Hair (2014: 100), where the minimum sample generally needed for multivariate calculations is 50. A questionnaire was used to collect the data. Data analysis involved multiple linear regression analysis, classic assumption tests, and hypothesis tests. The results showed that digital marketing and service quality had a significant positive effect on the brand choice of Handmadeshoesby products. Keywords: digital marketing, service quality, brand choice

The manufacturing industry is one of the sectors that is very significant in boosting economic growth in Indonesia. PT Liga Technic imports industrial burners, spare parts and service. PT Liga Technic has carried out business operations since 1987. This research was carried out to support the internal development process of PT Liga Technic. The study was conducted on customers of PT Liga Technic to determine the effect of service quality on customer satisfaction, customer satisfaction on re-patronage intention, and service quality on re-patronage intention. The minimum sample size was 30 and 32 respondents were included (Roscoe in Sugiyono 2012:91). The criteria for the sample were customers who had bought products from PT Liga Technic at least two times within two years. Based on the analysis results with the Partial Least Square (PLS) method, service quality had a significant effect on customer satisfaction, customer satisfaction had a significant effect on customer re-patronage intention, and service quality had a significant effect on re-patronage intention of customers at PT Liga Technic. Keywords: customer service quality, customer satisfaction, re-patronage intentions