Motivate employees to act entrepreneurially and innovatively! But how? With the customised design of performance measures and aligned goals used to manage them.To maintain your competitiveness, you need continuous innovation. Novel products, services, processes or even novel business units are necessary to set yourself apart from the competition in the long term. Intrapreneurs—entrepreneurial employees—in companies can generate these innovations. However, companies need appropriate organisational structures in order to manage intrapreneurs in a goal-oriented way and to benefit from their entrepreneurial potential. These include suitable performance measurement systems and performance measures, such as those described in this book.

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