The purpose of this article is to describe the theoretical and methodological reasons for the inconsistent findings on the value of strategic consensus. This analysis suggests the need for (a) definitions of consensus that align the locus and content of agreement with the study context and theoretical premises; (b) measures of consensus that take account of locus as well as differences in how the content of strategy is perceived by top-, middle-, and lower-level managers; (c) research designs wherein assumptions about the locus and content of consensus govern the choice of antecedents; and (d) more consistent use of moderators.
This article examines the process through which multilevel network structures translate into knowledge acquisition from alliance partners. The degree of knowledge transfer a multidivisional company achieves from its network of alliance partners is determined not only by the organization's external network structure, but also by the structure of relationships among its business units. By distinguishing two perspectives on the distribution of social capital's benefits -private versus collective -this article's approach reconciles the competing views on what types of network structures create social capital, that is, the brokerage and closure views of the social network literature. Private benefits of brokerage and centrality are more beneficial in interfirm networks, whereas collective benefits provided by network closure and low levels of centralization are more beneficial in intrafirm networks.
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