In order to serve the strategy of rural revitalization, and reveals the social value of orienteering competition. Through interviews and text analysis, this study makes a qualitative analysis of the social value of orienteering. The conclusions are as follows. The deep integration of orienteering and the tourism resources along the south china historical trail has three effects on Rural Revitalization. Firstly, it has driven the development of rural tourism, ecological agriculture, folk economy, local specialties and other industries. Secondly, it has promoted the inheritance of Chinese traditional culture and enhanced the self-confidence of national culture. Finally, it has promoted the formation of healthy living habits of national fitness and improved the infrastructure of national fitness.