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Based on the analysis of the development strategy of Guangdong-Hong Kong-Macao Greater Bay Area and the successful cases of brand promotion of city at home and abroad, this paper starts from the action mechanism of integrated marketing theory and product placement, this paper explores the city brand positioning and city characteristics of Guangdong-Hong Kong-Macao Greater Bay Area, study the "implanted" model of tourism advertising, and how to achieve the integration of the city's brand this special carrier and convey information, it will have important guiding significance for successfully promote city brand and boosting city economic development.

The rapid development of the society, a large number of commodity production and consumption, and promote the change of commodity circulation and the progress of consumption form, causing a fundamental change in people's way of life, aesthetic consciousness, which requires the simultaneous development of packaging and. As a result, packaging has gone beyond the traditional sense of pure protection and transport functions, and become an important part of modern commodity marketing. The packaging of the product is known as "silent salesman". With the rapid development of market economy, the increasingly fierce competition, the same or similar products emerge in an endless stream, how to make their products to talent shows itself in many products, packaging in order to ensure product quality and layout effect played a direct role. Good packaging design can not only make the product to convey to consumers the information is clear, but also to enhance the visual appeal of the packaging format, so that consumers have a desire to purchase the product. The layout of the layout design is extremely rich, the use of different forms of space organization can make it presents a variety of visual effects. Therefore, designers pay more and more attention to the research and application of space in layout design, the layout of the space exploration in the application of law, improve the understanding and grasp of the two-dimensional space of ideology, a reasonable layout of the layout design of the text, graphics, color, reasonable use of contrast and unity relationship between positive and negative space, and timely use of contradiction space, so that to convey information more clear and more visual appeal to audiences, rich visual language.

Through questionnaires and other forms to investigate the understanding of science and engineering students on Chinese medicine culture, and through the combination of traditional media and modern new media to enhance their own Chinese medicine cultural literacy and improve the influence of Chinese medicine.