Pengenalan pasar modal sebagai salah satu bentuk investasi bagi mahasiswa Fakultas Teknologi Pertanian bertujuan mengedukasi mahasiswa semester akhir yang akan melakukan sidang skripsi agar melek terhadap literasi investasi pasar modal sehingga diharapkan mahasiswa dapat tertarik mengikuti edukasi literasi investasi pasar modal tahap berikutnya dan berminat untuk berinvestasi dengan membuka rekening pasar modal. Metode pelaksanaan dalam bentuk pembelajaran materi literasi keuangan investasi, pengenalan investasi pasar modal saham, cara membuka rekening investasi saham dan pentingnya investasi bagi generasi muda serta diskusi. Hasil kegiatan pengabdian, adanya peningkatan pengetahuan dan pemahaman mengenai literasi investasi saham di kalangan mahasiswa Fakultas Teknologi Pertanian Universitas Semarang dan permintaan pendampingan pemahaman lebih lanjut mengenai literasi dan cara berinvestasi saham.

<p><em>                                           Abstract</em></p><em>The purpose of this study was to determine the strategies used by UMKM endolita snacks,<strong> </strong>what competitive strategy is used during the pandemic so that it can compete until now. The research was conducted on UMKM endolita snacks in Demak.<strong> </strong>Methods of data collection is done by observation and interviews.<strong> </strong>The results showed that the competitive strategy carried out by endolita snack UMKM was a competitive strategy through SWOT analysis,<strong> </strong>strategy with a price (low cost), perform product differentiation by providing various kinds of snacks which are self produced and taken from distributors as well as products for sale.<strong> </strong>The conclusion of this study is that endolita snacks SMEs apply low-cost competitive and development of mission, objectives, strategies and policies so that they can be achieved</em>through a SWOT analysis strategies and differentiation in increasing their competitiveness,to find strategic fit between external opportunities and internal strengths,in addition to paying attention to external threats and internal weaknesses.<p><strong><em>Keywords</em></strong><em>: covid-19, competitive strategy, SWOT, low cost, product differentiation.</em><em></em></p><p><em><br /></em></p><em></em><em></em>

<p>The purpose of this study was to examine and describe the effect of Psychological Capital, Person Organizational Fit (PO-Fit) and Employee Engagement on Organizational Citizenship Behavior (OCB) in the MANAGE section of the Semarang Police Academy Police. Samples were taken as many as 100 employees, while the sampling technique used was the Saturated Sample method. The data analysis technique was carried out using Multiple Linear Regression. With descriptive analysis method, the data analysis technique in this study used the SPSS 21.00 program. Hypothesis testing shows that there is a significant effect of Psychological Capital, Person Organizational Fit (PO-Fit) and Employee Engagement on Organizational Citizenship Behavior (OCB).</p><p> </p><p>Keywords: Psychological Capital, Person Organizational Fit (PO-Fit), Employee Engagement, Organizational Citizenship Behavior (OCB),</p>

<p><em>This research aims to determine and analysis the influence of the Electronic Word of Mouth and Online Consumer Review on purchasing decisions through Shopee. This type of research is a quatitative descriptive research. The population in this study is students of University Semarang, internet users via marketplace Shopee, with a sample of 96 respondents. The study was done through a survey of Semarang University Student who made transactions through a Shopee and were analyzed with analysis regression. The results of the analysis show that Electronic Word of Mouth and Online Consumer Review has a positive and significant effect on purchase decisions through Shopee.  </em></p>

<p><em>This study was conducted at Golden Voice Online Store Semarang. The purpose of this study is to analyze the implementation of consignment sales and the recording method used in Golden Voice Online Store. This study uses qualitative method of case study by using triangulation of data sources, namely observation, interview and documentation. The sources of the data taken were the data from Golden Voice Online Store. The results of this study indicate that in the financial statements, Golden Voice Online Store has not recorded the consignment in accordance with the applicable Accounting Standard. The method of accounting recording for consignment sales used is inseparabled method.</em></p>