The study examines credit card ownership and usage in Botswana, and their posited association with consumer demographics and attitude toward debt. In this study, we find that credit card ownership and usage in Botswana are relatively high and that these appear to be influenced by consumer demographics and in particular income, age, education, gender and marital status as well as attitude towards debt. Attitude towards debt is generally negative across all groups. However, chi-square results suggest that these findings are not statistically significant. Only age and gender seem to be significantly related to attitude towards debt where the youth and females are more likely than other demographic groups to have negative attitude towards debt. The study recommends segmenting the credit card market in Botswana based on consumer demographics and attitudes towards debt.