Research teams in five countries (France, Germany, Italy, Portugal, UK) developed in common a comparative study on individual attitudes and behaviors towards the environment, and on the importance of environmental issues in the media of these countries. The sample was composed of 742 subjects, teachers and engineers. Results presented here focus on a cross-countries comparison of the media analysis and the questionnaire data. Important differences are observed between the level of pro-environmental behaviors and the nature of their determinants.

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French psychologist shows through analysis of actual instances of"success" and "failure" in applying psychology that in many cases psychology is too easily and too loosely applied. However, application is much less likely to occur when adoption of research requires a change of attitudes and representations or a reformulation of the problems. Applied research in psychology keeps a heuristic value because it recognizes the uniqueness, complexity, and human plasticity features of each situation. Psychology Is Too Easily and Too Quickly AppliedFar from being regarded with suspicion or distrust, psychologists are seen as experts who have at their disposal October 1988 9 American Psychologist

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