Abstract. Cultural mapping consists in an innovative tool of knowledge, utilized in the local development processes to enhance territorial resources and to increase local growth in terms of environmental, social and economic sustainability. This research investigates links in strategic planning between heritage, communities and local identity, where knowledge analysis represents the starting-point to define a series of objectives, expressed by local community and by the whole society. Cultural mapping is here applied in the Grecanic Area, a Southern Italian region rich of material and immaterial resources in terms of history, nature, culture and it represents a possible instrument for local development, contributing to arise awareness of the local cultural heritage, discarded too many times just for an ephemeral seaside tourism. The research methodology is companied by a survey about the perceptions of the cultural values, material and immaterial, feeling by the community, tourists and visitors. Data are collected and elaborated as graphics and histograms to get an exhausting vision of the country, especially the historical traditions to the contemporary ones. The results are transferred in a Cultural planning's action within the borders of the Metropolitan city of Reggio Calabria. IntroductionSince 90s Cultural mapping toolkit has become very popular in several downtowns of Europe, facing with contemporary issues like the difficult relationship between historic towns and periphery, whose effects are traduced in physical and social exclusion as well as marginality. Several strategic measures were adopted in cultural policy such as empowerment of social capital, creative environments and new governance models. Within a systematic view all these tools are named Cultural mapping. Still nowadays the relation between Cultural mapping and Cultural planning provides many positive effects through international and national applications.

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Abstract. This paper examines the impact of cultural events such as festivals on tourism development in host territories. Event Marketing and Regional Studies are widely considered disciplines with still uncertain and not fully defined contours. In order to highlight the extent and the relevance of developing researches into these fields, it is proposed here a study able to demonstrate the operational validity of marketing in favour territorial development. Cultural events are able to strengthen the local identity and to enhance the vocational resources, both tangible and intangible, of an area. This paper analyses the event DEAfest as a tool of territorial marketing to increase the competitiveness of the Reggio Calabria's peripheries, becoming a distinctive symbol of the territory. The research work addresses the issues of territorial promotion and analysis of touristic attitude of destinations providing an innovative application of the input-output methodology, used in the economic impact analysis. The results of our study showed that the holistic strategic planning model views the destination planning process as encompassing a number of independent yet interrelated components, as well as a set of methodologies that start from regional approach, engrafting methods of economic evaluation and cultural studies.