An item that differs from the surrounding items is remembered better than an item that is consistent with its surroundings; this is known as the von Restorff effect or isolation effect (von Restorff, Psychologische Forschung, 18, 299-342, 1933). Theoretical explanations have proposed that the isolate is processed differently from control items, though some research has suggested that this processing might require more attention for semantic than for physical isolates. To test this possibility, in the present study we examined the isolation effects for physical isolates and semantic isolates under full and divided attention. Participants viewed lists of categorized words, with some lists containing either a physical or a semantic isolate, followed by immediate written free recall. Across three experiments, divided attention eliminated the semantic isolation effect but did not impact the physical isolation effect. Furthermore, semantic isolates were output earlier in recall than controls, whereas physical isolates were output more similarly to controls. These findings suggest that semantic isolation effects require attention during encoding, whereas physical isolation effects are relatively automatic.