Rapid population growth, traffic congestion and air pollution from automobiles have made Environmental Protection Agency to designate Denton County as part of the Dallas - Fort Worth 8-hour non-attainment area. In 2001, county residents and elected officials petitioned the Texas Legislature to create the Denton County Transportation Authority (DCTA). In 2002, DCTA was created through a countywide election to provide environment friendly public transportation services. Soon DCTA embarked on a plan for collaboration with the public and various stakeholders. In this case study, efforts have been made to understand the reasons behind DCTA's plan for collaboration, the initiatives it undertook and the public's perception of such collaborative efforts. Based on evidences, it has been concluded that even a well designed plan of interaction can have structural flaws. Such flaws coupled with lack of understanding of local history can impede the establishment of a meaningful partnership with the local community.

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