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Abstract. The development and popularization of Chinese new media has made certain profound effects on education at the same time of influencing people's daily life, which can promote the innovation and development of teaching methods. In order to express the application value of new media technology in Chinese college English teaching, the trend of college English teaching should be analyzed and some innovative ways of teaching must be put forward. Micro course is characteristic of the English education in colleges and universities, continuously promoting the coordination and integration of new media and English education in colleges and universities on the strategies of promoting information and training. This paper illustrated the innovative development of college English education from the perspective of new media.

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