Intriguingly, Connie Birdsall and Brendán Murphy have discovered that as communications go digital, the outcome has been greater similarity—rather than greater diversity—among media. Addressing this phenomenon, they discuss the evolution of this cross‐channel pollination and outline principles to guide the development of effective communications in this Digital Age.

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Brand repositioning is a big undertaking—an initiative that corporations undertake only rarely—and it often involves outside agencies working with designers on the client side. Three partners from Lippincott describe campaigns with Dell, Starbucks, and Wells Fargo and suggest some branding pointers for clients, as well as agencies, to keep in mind.

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