the commercialization and distribution of pizzas in slices in football stadiums, aimed at serving thousands of people in a few hours. The study is qualitative in nature and uses action research as a method. As a practical result, it was possible to design a package that met the requirements demanded by the customer, being easy to assemble, compact, easy to fill, guaranteeing the integrity of the content, being sustainable and low cost. The project presented in this study received a trophy at the 15th prize for graphic excellence ( 2019), in the technological innovation category due to its innovative structural design.