The forest ecosystem offers plenty of benefits and provisions for the environment and human wellbeing. One of the forest ecosystem’s potential advantages is that it serves as a recreational forest area for tourists. However, most tourist destination faces minimal or raising public support for natural attraction maintenance and management. Hence, managing the recreational forest lacks financial resources to provide and restore adequate recreation facilities. This study aims to determine local visitors’ willingness to pay an entrance fee in Taman Negeri Gunung Strong, Kelantan, Malaysia. A total of 150 respondents who had visited Taman Negeri Gunung Stong has participated in this study. The sampling techniques employed in this study is a probability stratified sampling approach. A contingent valuation method dichotomous choice was performed in this study to elicit the mean value of willingness to pay. The study found that the mean willingness to pay for an additional entrance fee to enter Taman Negeri Gunong Stong is estimated at RM 5.03 per visit. The variable of socioeconomic which is the only income influences the mean value on acceptance of suggested price. The study is proposed that the entrance fee collections can provide support as supplementary funds for the allocations made of management and maintenance costs in Taman Negeri Gunung Stong.