A new concept in supply chain management stressed the importance of forming collaboration among supply chain actors to provide the supply chain efficiently and effectively. This study aims to identify and analyze the collaboration practice in the supply chain of Unshu Citrus in Muchacha-En, Ltd Japan. The study was conducted in a paired sample between partner farmers and Muchacha-En, Ltd, from August 2014 until January 2015 in Akehama Town, Seiyo City, Ehime Prefecture, Japan. Sampling was obtained by purposive sampling to determine the characteristic which represents 75 partner farmers and three staffs from the company. The descriptive explanation for depicting an outlook of supply chain practice in Muchacha-En, Ltd among farmers to three supply styles in general and between farmer and Muchacha-En, Ltd supply chain practice in particular. Collaboration between farmers and Muchacha-En, Ltd is one of three forms of the supply chain, which is the main focus of this study showed that maintaining the effectiveness and efficiency of cooperation to support the supply chain performance are successfully committed by both parties. Through this collaboration, it is also confirmed that convenience and satisfaction in partnering moderated the customer demand for organic Unshu Citrus.