CBezt Franchise business is a macro industry that engaged inprocessing and selling ready-to-eat food, the produced product is fried chicken which is a franchise's own food. This research aims to: (1) Analyze the strengths, weaknesses, opportunities, and threats factors of fried chicken marketing at CBezt Franchise Gunung Batu in Sumbersari sub district Jember district, (2) Formulate the alternative marketing strategy of fried chicken at franchise, (3) Determine the priority of marketing strategy of fried chicken at franchise. The analytical techniques that used are SWOT analysis and QSPM analysis. The result of SWOT analysis shows that the company position is in cell V where the right strategy to be used is the hold and maintaining strategy through the market penetration strategy, market development or product development. Based on the results of QSPM analysis, from six alternative strategies that have been made there is one alternative strategy that most desirable and has the highest priority value which is to maintain the quality of raw materials and products with a score of TAS is 7,190

Sugar is one of the essential basic needs. Sugar self-sufficiency that is expected to be achieved is faced with various challenges in terms of on-farm, off-farm, management, and involving players in the review industry. The development level of strength and readiness for sugar self-sufficiency and competition in the current industry, As well as efforts to overcome these problems, can be carried out in research in the form of agro-industrial revitalization policies for cane sugar in the Jember Regency area. Limitation of this scope, a system approach is needed to build a model that can represent the sugar industry system in East Java, specifically in the Jember Regency area with existing dynamics, to increase the sugar production and income of sugarcane farmers in the Jember Regency. The population in this study is a sugar factory that is still operating. The sample size is determined by the existing conditions: two sugar factories in the Jember Regency area, namely SF Semboro and SF. Jatiroto. The built model is hoped to be simulated to produce appropriate policy recommendations.