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The work is devoted to the development of the concept of a contemporary field-specific museum on the example of the Museum of Aviation and Cosmonautics of Samara University. The rapid development of the Kuibyshev Aviation Insti-tute, and later the Samara National Research University named after academician S.P.Korolev identified the need to improve not only the expositions of the museum, but also to propose a new concept of the museum, to greatly expand its role and significance in external relations, in education and in scientific activity. The design of the museum concept was based on the ontological approach. The analysis of the legal framework of museum activities in the Russian Federa-tion is carried out, the views of philosophers and historians on the concept of the museum are presented, the practice of designing modern museums, and the features of specialized, and in particular, university museums are considered. The authors propose to include a virtual tour of the locations that previously independently existed at the university, and are used in the educational process. These are: a training aerodrome where the samples of aviation equipment are presented; Europe's largest Center for the History of Aircraft Engines, aircraft class and equipment class; Museum of the history of KuAI-SSAU. On the one hand, it is important to maintain continuity in the museum's expositions, and on the other hand, it is significant to offer innovative solutions that will be in demand by a potential consumer and the target audi-ence. It is proposed to focus on the museum of the future, on the widespread use of information technologies, the presentation of new and future projects, on the expansion of the volume of thematic material through QR codes, which allow visitors to supplement audio and video materials. Equipping the museum with bilingual audio guides and basic inscriptions is an indisputable requirement for a modern museum. Cool and original lighting, moving models and exhib-its, flying drones and flies, the use of virtual and augmented reality technologies, as well as a relaxation zone in the form of an aircraft cabin will make it possible to achieve the desired impression among visitors about the university of the future.