Interest in botanical remedies has attracted growing attention in Chinese herbal teas among industry, scientists and consumers. A survey was conducted among 203 respondents recruited from several Chinese herbal shops in a selected town in Kedah. Data were subjected to obtain descriptive statistics and inferential tests. The results showed that more than half of consumers have moderate knowledge level and almost positive attitude towards Chinese herbal tea. Consumers of different races have a significant difference in knowledge score towards Chinese herbal tea. In addition, consumers’ attitude between different age groups was also found to be different. Consumers’ gender, race, age, marital status, and employment status were associated with their Chinese herbal tea consumption. This study revealed public’ understanding towards knowledge, attitude and consumption towards Chinese herbal tea. It is anticipated that these findings may benefit authorities in policies and regulations development and convey correct information and useful knowledge for the public as well as Chinese herbal tea traders for strategic marketing to meet consumers’ demand.