The rapid development of the field of information and communication technologies makes it possible for freelancers to provide IT services in international markets at a relatively high cost. This development creates favorable conditions for the export of IT services and products. The purpose of the article is to identify the relationship between the growth in the export of IT services and the number of freelancers, since more than 70% of all freelancers in the world are involved in IT. The conducted research is based on the application of many different tools and methods: descriptive, system-analytical and statistical methods. The article studies and analyzes the main indicators that affect the growth of IT services. During the study, it has been revealed that a constraint on the dynamic development of exports of IT services in Kazakhstan is the problem of a shortage of IT specialists, which remains relevant, despite the measures taken the state; the absence of large-scale Russian-speaking freelance exchanges, as well as a small number of coworking centers in the country. Based on the results of the study, the authors propose a set of measures to promote the active development of the export of IT services through freelancing.

The rapid development of Internet marketing has led to the fact that the active population has become independent of a permanent place of work. Flexible forms of employment have become more popular now, as they allowed the employees to work efficiently, realize their labor potential. The current constraints associated with the pandemic have further increased the relevance of telecommuting. The purpose of the article is to identify and classify the main factors contributing to the growth of the freelance market. To achieve the goal, the methods of analysis and synthesis were used in the framework of the structural-functional approach. The paper reflects the prerequisites and reasons for the emergence of freelancing, and outlines the socio-economic role of freelancing in solving modern problems of employment. The conditions favorable for the active development of the freelance services market are considered, which were classified into price and non-price conditions. Particular attention is paid to the impact of the Internet on the development of freelance services. The authors proposed factors in the freelance market, represented by primary factors, demand factors, supply factors and factors of an individual nature. Within each group they are investigated and substantiated. These factors allowed the authors to form and identify measures aimed at stimulating the development of the freelance market in Kazakhstan. They also proposed to create a multifunctional Internet exchange and gave recommendations to determine its functionality and main characteristics. The implementation of them will provide the freelance market with the necessary digital platform.