Disease is a certain abnormal condition that negatively affects the structure or function of part or all of the body of a living being. Disease is not only found in humans, but also in animals especially pets which are known to be more susceptible to disease. This study explains that it is important to maintain the health of pets so that the health of their owners can also be maintained properly. The lack of knowledge of pet lovers causes delays in handling these pets. Another problem besides pet disease is the lack of veterinarians or veterinary clinics in the Asahan area. To help overcome these problems, a system was created that can determine diseases quickly in pets such as dogs, cats and rabbits using the Case Based Reasoning method. This Case Based Reasoning method is used to find the disease similarity value by looking at previous cases. From the weight calculation carried out in this case, the highest similarity value is Worms with a percentage of 92,3076%. So the recommended treatment solution for new cases entered by users with symptoms of intestinal worms is regular deworming and regular grooming at least once every 14-15 days.

Digital marketing is a marketing or promotion activity through the internet or online digital media. The purpose of this community service activity is to provide an understanding of the role of digital marketing in an effort to increase the sales of MSME products that have an impact on the welfare of the community in Silom-Lom Village, Simpang Empat District, Asahan Regency, especially in Koowe's business. Koowe, which is engaged in snacks, was founded in 2019. Because he is still a beginner, the marketing has not been maximized, namely selling his products to consumers in the surrounding area, so that it cannot attract consumers more widely. This is the goal of this community service activity, namely to provide an understanding of digital marketing in marketing Koowe products so that it can increase product sales. Abstrak: Digital marketing merupakan kegiatan pemasaran ataupun promosi melalui media internet ataupun digital secara online. Tujuan dari kegiatan pengabdian kepada masyarakat ini ialah untuk memberikan pemahaman mengenai peran digital marketing dalam upaya meningkatkan penjualan produk UMKM yang berdampak pada kesejahteraan masyarakat di Desa Silom-Lom, Kecamatan Simpang Empat, Kabupaten Asahan, terutama pada usaha Koowe. Koowe yang bergerak dalam bidang makanan ringan ini berdiri tahun 2019. Dikarenakan masih pemula, pemasaran yang dilakukan belum maksimal yaitu menjual produknya kepada para konsumen yang ada di wilayah sekitarnya saja, sehingga belum dapat menarik konsumen secara lebih luas. Hal inilah yang menjadi tujuan dari kegiatan pengabdian kepada masyarkat ini, yaitu untuk memberikan pemahaman mengenai digital marketing dalam memasarkan produk Koowe sehingga dapat meningkatkan penjualan produk. Kata kunci: Digital Marketing; Koowe; UMKMÂ