Sport4Health Network (SPORT4H) is a multidisciplinary project co-funded by the European Union Erasmus+ programme aimed to encourage participation in physical activity in working population. SPORT4H includes educational and instructional activities that provide top-notch knowledge on various physical activities that may have an additional benefit to improve healthy lifestyle behaviours across workforce. The aims of Sport4Health 2021 e-symposium organized from 22nd to 23th March 2021 were to: (1) summarize data collected during this project through evaluation of health and fitness profiles for over 40,000 employees from all Sport4HealthNet countries (Belgium, Bulgaria, Croatia, Netherlands, Serbia and Slovenia); (2) discuss the applicability of user-friendly guidelines for physical activity at workplace and e-learning module that includes multicomponent interventions with innovative activities; (3) share experiences from different partners about the effects of educational interventions in specific working environment; and, (4) overview challenges identified during the implementation of interventions at work settings. The Sport4Health 2021 e-symposium facilitated networking between partner institutions, provided practical information for extensive public education that advances physical activity at workplace, and capacitated interaction and recruitment of end-users through e-learning modules and guidelines.
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In addition to good accommodation and sports infrastructure, Slovenia has an extremely developed system of training, testing, and rehabilitation of athletes. Slovenian athletes have always topped in various sports providing excellent training and friendly partnerships for athletes and sports teams coming to the preparations. These characteristics provide an opportunity for developing off-peak tourist products, focusing on sports and sports recreation. However, sports recreation marketing faces challenges like the division into sports-oriented and sports-related vacations. Accordingly, the main goal of this paper is to discern the link between sports and tourism, marketing strategies and tools, and identify the potential variables that could encourage Slovenian organizations in enhancing successful engagement of sports tourism in the following years. Therefore, to discuss the possibilities for sporting organizations to cooperate with the tourism industry, an in-depth discussion based on the case studies of Slovenian companies from two different destinations is conducted.
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