This paper aims to explain how trust is constructed in the investment of "bodong" in Indonesia. Investment of "bodong" is the emic concept of Indonesian business community about investment with Ponzi scheme. The growth of "bodong" investment occurred in a legal and socio-political settings where absence of regulation, literacy and oversight of financial services activities, as well as the transition from a controlled democracy to a liberal democracy. The social construction of trust in "bodong" investment is the result of the interrelation between the strategy of the trustee and the trustor's motivation. The trustee strategy includes the use of the effects of reference groups, bonuses, advertisements and charity activities displayed. The majority of trustor did not understand about this investment. The trustor's motivation includes very high profits, the influence of reference groups, attractive bonuses and charity displayed by trustee.The small group of trustors who have understood this type of investment, the opposite is true, the distrust of "bodong" investment is deconstructed by doubts about their own knowledge and understanding because it is different from the reality faced and the speculative behavior they have. Therefore, policies on increasing the literacy of financial investment and banking in the community and supervision of business activities are needed. This paper is produced from qualitative research on 50 informants that gathered by snowball sampling method. The primary data was collected through in-depth interviews. While secondary data were gathered through online media news and documents from related offices. The data were analyzed by using model from Miles and Huberman. Type of paper: Empirical

This Indonesian society is known as a plural society, both based on socioeconomic structure and ethnicity. Such pluralism will create a polarization in the use of supplements in various community groups how the use of supplements socially constructed in urban societies is a significant question in this study. To answer the question, a research was done in Padang and Pekanbaru with qualitative research method. In order to obtain primary data, there were in-depth interviews of 20 users of supplements and 2 persons from each carried "jamu" (traditional medicine) sellers, jamu shop owners, herbal sellers, "herbal home" owners, and fitness center managers or gym studio managers. In addition, observations were made on the activity of supplement transactions in each type of supplement trade. Data analysis used Miles and Huberman models. The results of the study showed that the use of supplements was socially constructed in a reference group. 4 reference groups construct the use of supplement patterns, namely traditional group, religious group, neoteric group, and rational group.

The internet has changed many aspects of human life. The internet has also affected the economic life of the community, including influencing entrepreneurial construction in society. In this regard, it is interesting to find answers to how the process of social construction of entrepreneurship occurs in the generation exposed or affected by the internet, namely the millennial generation. To get answers to these questions, a study was conducted with a qualitative approach. Data was obtained through in-depth interviews with 20 people from the millennial generation involved in a business based on social media. In addition, observations were also made of the business activities of the millennial generation on social media. Data analysis was performed using the Miles and Huberman models. The results of the study show that entrepreneurship from the millennial generation is socially constructed dialectically between traditional social institutions, family, overseas realities, and social media.

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