We examined the effect of service quality and location on tourist loyalty with tourist satisfaction as a moderating variable. This study's primary data used in this study aims to examine the perceptions of tourists who have visited several tourist objects in Srimulyo Village, including Bukit Tompak Hill, Gerbang Banyu Langit, and Pasar KebonPring. This study uses path analysis to identify the effect of service quality and location on tourist loyalty with the intervening variable tourist satisfaction. Our conclusion shows that service quality and location's exogenous variables significantly positively affect tourist satisfaction and loyalty.We recommend that you clean up and prepare to welcome touriststowards a new normal in the tourist village.
This community service program is Program Kemitraan Wilayah (PKW) scheme from the Ministry of Research and Technology/National Research and Innovation Agency, Deputy for Research and Development Strengthening. The location of the scheme is in Srimulyo, Piyungan Bantul D.I Yogyakarta. The implementation of PKW is carried out by the Janabadra University (Proposer university) in collaboration with the AMPTA (Partner university) and the government of Bantul, especially BAPPEDA and Dinas pariwiata. Problems that have been identified at the location of PKW in Srimulyo, Piyungan, Bantul includes (1) lack of tourism supporting infrastructures; (2) lacc of development of the creative economy by utilizing local resources; (3) lack of development of renewable energy for environmental sustainability (4) not optimal use of tourism promotion media. The realization of these program include: tourism supporting infrastructure with a program for creating tourist destination (Tinatar and Gunungwangi hills, landscape arrangement, gardening). For the field of creative economic development by holding local-based culinary training, namely various processed ketupat foods, installation of wifi on Tinatar hills Furthermore, in the field of renewable energy development and environmental conservation, the program is the manufacture of Solar Power Plants (PLTS) and finally the field of tourism promotion by making billboards of tourist destination names (Tinatar hills).
The global COVID-19 pandemic has brought the world to a standstill, and tourism has been the hardest hit from all major economic sectors. The United Nation World Tourism Organization (UNWTO) estimates that by 2020 the arrival of international tourists around the world could decrease drastically in all countries. Foreign tourist visits to Indonesia through all entrances in June 2020 decreased by 88.82% compared to June 2019. This study aims to estimate the impact of the COVID-19 pandemic on foreign tourist visits to Indonesia. In addition, to find out the impact of the COVID-19 pandemic on business actors supporting tourism in Indonesia and to what extent the policy response supports the Indonesian tourism sector during and after the COVID-19 pandemic. Hypothetical scenario analysis is used to estimate the decrease in the number of foreign tourists. Two scenarios are presented with relevant alternatives. The first scenario expects a decrease in foreign tourist visits at the same rate compared to the same month in the previous year. The second scenario is that the decline will be in the same proportion for each month after the restrictions on social activities are opened.
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