The First Industrial Revolution potentiated the power of production through the steam engine, the Second Industrial Revolution, through steel and electricity, gave life to mass production. A Third Revolution can be attributed to the electronic automation of production lines and now, according to SCHWAB (2016), the world is witnessing the Fourth Industrial Revolution based on the digitization of industrial processes. This article takes a history approach of production management thinking demonstrating its evolution over seven periods. Through a bibliographical research will be presented the main elements that make up the Industry 4.0. In addition to analyzing its impact on the seventh period of Production Management.

Objective: This study aims to understand the impact of technological innovations in Industry 4.0 in the provision of services in the construction sector. Project / methodology / approach: Documental qualitative approach research gathering data from reports related to the civil construction segment (CBIC, 2016a, 2016b, 2018; SEBRAE, 2020; KPMG, 2016; WEF, 2016). The research followed in six steps: formulate the problem, establish a conceptual plan, conduct the research, collect the information, analyze and undertake a general assessment (Létourneau, 2011; Silveira Gontijo Motta Alves, 2019). Findings: The knowledge circulating among professional service providers in the Civil Construction sector tends to be subjectively built from the practice of the sector operator. Craftsmanship still dominates civil construction processes, however, the industrialization of the sector through machined concrete, the use of machines and automation can make technological transformation feasible. Limitations / implications of research: The access to documents or even their availability is a challenge for the dimensioning of the phenomenon of Industry 4.0 in Civil Construction. Public access publications were sought, however, an overview of the state of the art in terms of digitalization in construction processes was possible. Originality/Value: The technological phenomena addressed in this article are part of a context of the Fourth Industrial Revolution that through Industry 4.0 (Madsen, 2019; Santos et al. 2019). In Civil Construction this digital transformation through automation and digitalization of processes the phenomenon of Industry 4.0 manifests itself as Construction 4.0 (Craveiro et al., 2019).

ResumoO presente estudo busca a evidenciação dos construtos Orientação Empreendedora (OE) e Capacidade de Marketing (CM) no segmento supermercadista de Santa Catariana. A pesquisa possui um caráter exploratório que partindo da formulação das hipóteses H1 e H2, procurou-se confirmar a presença dos constructos OE e CM nas empresas associadas à Associação Catarinense de Supermercado (Acats). Foram contemplados 342 supermercados distribuídos em 35 cidades do Norte ao Sul do Estado de Santa Catarina, de um total de 679 empresas associadas à Acats. A proposta da pesquisa envolveu um levantamento bibliográfico, a aplicação de questionários aos participantes da EXPOSUPER 2017, e a posterior análise dos resultados. Apesar de se basear em um modelo teórico consagrado, este estudo possui certo teor de originalidade na medida em que analisa a orientação empreendedora no varejo supermercadista utilizada na verificação da capacidade de marketing na concorrência do mercado empresarial. Os resultados evidenciaram que existente, e com grande intensidade, a presença dos construtos orientação empreendedora nas dimensões de inovação, proatividade e risco; e capacidade de marketing nas dimensões de pesquisa de mercado, preço, produto, promoção e gestão. A utilização das perspectivas teóricas relacionadas à capacidade de marketing e empreendedorismo aplicadas ao setor supermercadista. Estas potencializam habilidades e recursos para conseguir uma forte posição no mercado, considerando as perspectivas de clientes e concorrentes. Os empresários poderão entender melhor as necessidades e expectativas dos clientes, além dos movimentos dos concorrentes, podendo conduzir e direcionar as informações no desenvolvimento da maior efetividade dos seus recursos e capacidades. Palavras-chave: Orientação Empreendedora. Capacidade de Marketing. Varejo supermercadista. AbstractThe present study seeks the intensity of the disclosure of the constructs of Entrepreneurial Orientation and Marketing Capacity in the supermarket segment of Santa Catarina. The research has an exploratory character that from the formulation of hypotheses H1 and H2, sought to confirm the presence of OE and CM constructs in companies associated with Santa Catarina Supermarket Association (Acats). 342 supermarkets were distributed in 35 cities from the North to the South of the State of Santa Catarina, out of total of 679 companies associated with Acats. The research proposal involved a bibliographic survey, the application of questionnaires to the participants of EXPOSUPER 2017, and the subsequent analysis of the results. Despite being based on a well-established theoretical model, this study has a certain content of originality as it analyzes the entrepreneurial orientation in the retail supermarket used to verify the marketing capacity in the competition of the business market. The results evidenced that there is a strong and intense evidence of the entrepreneurial orientation constructs in the dimensions of innovation, proactivity and risk and in the marketing capacity building...

Recebido em 05/08/2018. Aprovado em 04/10/2018. Avaliado pelo sistema double blind peer review. Publicado conforme normas da ABNT.

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