The specific feature of modern Russian paintwork material (PWM) market is an import share rise along with foreign manufactures extensive expansion. Russian market range of PWM contents above 3000 items, considering both PWM being used in household and foreign products. Import products are 25-30% of Russian PWM market volume. High level of rivalry, marketing battle between foreign and domestic manufactures is common for it. Major PWM exporting countries in Russia are: German (14% of total amount), Finland (11%), Belarus (9,7%), Estonian (9%), USA(8,9%), Korea (7,5%), Lithuania (7%). According to «Symbol Marketing» agency data, Tikkurila (Finland), AkzoNobel (Sweden), Meffest AG (German), PPG-Helios (Italy-Slovenia), BASF (German), Jobi (German), Teknos (Finland), Marshall (Turkey), DuPont (USA) lead among the manufacturing companies exporting their PWM in Russia. The main domestic PWM competitiveness rise condition is establishment of common quality, endurance, ecological safety and evaluating methods standards accepted as in Russia so in other countries. This scientific research made for PWM manufacturers and consumers solves International Organization for Standardization (ISO) and Russian National Standart (GOST) interaction problem in order to standardize Russian PWM output and increase its competitiveness at the international market.

The aim of the article is to present the proposed model of an international innovative logistics cluster, which aims to stimulate the renewal of the economic potential of all interested partners with a focus on the metallurgy. Experts analyse ongoing changes and trends that have affected business and logistics processes and define certain trends that could lead to an improvement in the situation, such as the use of a "Cluster strategy". The subject of the research is the analysis of the cooperation between international scientific organizations, research centers and companies within the proposed cluster. A model of the structure of the cluster was created, which will make it possible to monitor global processes in the field of economics and logistics. A simulation of the production of a new product was performed to verify the proposed cluster's expected effects. Therefore, a model was used to determine the value of the company to capture complex links. This model is based on Method DCF using structural analysis principles to objectively evaluate the influence of factors affecting the change of cost potential in the immediate vicinity of the enterprise. During the verification of specific data, the considered project's value was quantified, and obtained results showed that synergy effects could be expected. The verification results show that the interaction and cooperation between universities, research centers, and industrial enterprises at the international level can be made more efficient with an emphasis on effective and lasting cooperation in the field of innovation and technology transfer.

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