Batik craft typical of East Kalimantan is one of the fields that has a major contribution to the improvement of the regional economy. However, there are not many product innovations carried out by SME Craft batik in East Kalimantan. Recent product development trends lead to a product designed based on customer-oriented needs. There has been no effort to develop batik products that are based on the preferences of customers of craft products. The problems of the study are (1) What are the preferences of the customers of East Kalimantan towards batik design combined with jumputan techniques (2) What are the suitable cansei words chosen by the customers towards East Kalimantan batik combined with jumputan techniques. The purposes of the study are (1) Knowing the preferences of the costumers of East Kalimantan towards the design of East Kalimantan batik combined with jumputan techniques (2) Knowing the suitable cansei words that are chosen by the customers to East Kalimantan batik design combined with jumputan techniques The method used in this study are the initial design of research, the collection of kansei words, the preparation of differential semantic questionnaires (SD), the dissemination of SD I questionnaires and statistical analysis . It can be concluded that people's preference for batik fabric products combined with jumputan techniques is influenced by several sequential things from the most influential: color, comfortable, beautiful, modern, fashionable, elegant, proud, smooth and unique. And for the factor formed is 1 factor with the highest loading factor value of 0.764 in the color component.

Typical East Kalimantan Handicraft is one of the fields that has a major contribution to improving the regional economy. Craft is one of the creative industry sectors, and creative industries in Indonesia contribute an average of 6.3 percent of GDP to the total National GDP with a value of Rp. 104.6 trillion in 2002-2006. However, not much product development has been carried out by UKM Crafts in East Kalimantan. There has been no attempt to develop products based on customer preferences for handicraft products. These special East Kalimantan handicraft products can contribute to one of the East Kalimantan Regional Medium-Term Development Plans, namely the development of ecotourism as souvenirs or souvenirs. Previous research has been conducted to determine community preferences for doyo fabric. The result is that the community has the main reason to buy fashion products (clothes) from doyo ulcer materials because it is unique, traditional, red black, bright and natural, the community has the second reason because it is comfortable and simple while the third reason is because of the bagga and the fourth reason for choosing product because it is attractive and elegant. here has never been any research on the development of other product designs, namely designs of bags made of ulap doyo woven fabric which are adjusted to the preferences of the community. From the research, it can be concluded that (1) Factors that influence people's preferences in choosing fashion products from doyo ulcer bag are the main factors: Emotional Appeal and Design Detail with a variance of 48.286% and Design Style factor with a variance of 16.051%. (2) Kansei Society of fashion products from Ulap doyo is proud, fashionable and elegant, beautiful, comfortable, unique, natural and traditional. (3) Design of fashion products from Ulap doyo Ulcer based on the design characteristics obtained from the research results are Design Alternative 1 with the composition of the handle product elements is a ring, the front half cover, the zipper pocket, the gusset, the connection with a strap and button and the material is a combination of a ulap doyo woven fabric and genuine leather. The results of this study will be applied at UKM Ulap Doyo Pokant Takaq, Tenggarong.