This study concluded that tourism marketing is one of the main factors for the advancement of this sector. Its importance stems from the role it plays in transforming tourism into an arena for competition among all countries of the world, as each country tries to highlight its tourism components in order to acquire the largest possible share of the exporting markets for tourists, And that is by creating a positive image and implanting it in the minds of tourists, based on various marketing policies. This is what was confirmed by the findings, as we find that the tourism sector in Erbil, specifically in the  Shaqlawa district, and despite the available tourism resources and attractions for tourists, is still far from the ranks of Arab and international tourism competitiveness, and this was evident through the late ranks it occupied In the index of global competitiveness for tourism and travel for the year 2021, in addition to comparing the reality of tourism in both Iran and Turkey, and the result was the absence of a tourism development plan that reflects the tourism potential in the country, and actually adopts the application of the rules and foundations of tourism marketing. Tourism development does not depend only on the availability of tourism resources and tourist attractions, but on how to use and exploit those resources in the tourism development process.