The advancement of Information and Communication Technology (ICT) has encouraged the beginning of a new form of hospitality business known as a Virtual Hotel Operator (VHO). This hotel concept in recent years succeeded in attracting hotel management and cooperation from various accommodation entrepreneurs. VHO concept is considered a disruption that threatens the existing hotels. Some of the big VHO brands in Bandung include RedDoorz and Oyo. The presence of VHO might be one of the reasons for the decrease in the occupancy rate of star hotels. The other hand, the occupancy of non-star hotels continues to increase. It becomes urgent to understand the Critical Success Factors (CSFs) of the VHO. This study aims to identify the determinants of the success of VHO hotels in Bandung. This research is an exploratory study using primary data through surveys, and secondary data that focuses on hotel guests who have stayed through VHO in Bandung City CSFs are measured using questionnaire using the Likert scale of 5 and processed using SPSS 25. The findings of this study indicate that the choose VHOs is inspired by the variety of promotions offered, ease of access, and extensive hotel networks. Furthermore, the factors that support the success of VHO are components of service quality, core products and control strategies. The ease of booking a room and broadness of the network are keys in increasing VHO sales.

Purpose: This study aims to identify the overview of customer relationship management, analyze the level of hotel guest loyalty, and analyze the effect of customer relationship management consisting of services for the long term, individual service programs and partner relationships to the loyalty of hotel residents both simultaneously and partially. Research methods: This research was conducted in a descriptive and verification manner, while the research method used was a descriptive survey and explanatory survey methods, using samples through probability sampling techniques. Data collection used was interviews using a questionnaire accompanied by observation techniques. Data collection in the field was carried out in 2019. Data analysis used Path Analysis. Results and discussions: The results of this study indicate that; indicators of customer relationship management, and customer loyalty in four-star hotels in Yogyakarta City are generally rated well by customers, which means that four-star hotels in the City of Yogyakarta can raise good customer relationships and can provide high value and loyalty to their customer. Conclusion: Customer relationship management both simultaneously and partially affects the loyalty of four-star hotel customers in the city of Yogyakarta.

This study aims to obtain empirical evidence about "Occupancy Rate Analysis of Effect Study Perspective Hotel amenities Hotel amenities Decision Against guest to stay at Nyiur Indah Beach Hotel Pangandaran". The results are expected to provide benefits of this research is to determine the extent of the facilities owned by Nyiur Indah Beach hotel guests can attract traffic and increase hotel revenue. The method used is descriptive analysis and 'verification. Data collection is an interview with using a questionnaire accompanied by literature study. The sampling technique used is the non-probability sampling techniques that do not provide equal opportunity for each element or member of the population to be sampled. Field data collection conducted in 2015. Data were analyzed using Path. Analysis (Path Analysis). The results showed that there are significant positive and significant effect of the variable to variable-making facility stay. Indicators rooms were clean and comfortable is important in influencing a person to stay. Basically the reason someone stay dihotel is to rest, the rooms are clean and comfortable will make a guest feel at home and comfortable in the rest. AbstrakPangandaran adalah tujuan wisata yang memiliki peran penting dalam pembangunan daerah pada tingkat nasional, regional dan lokal. Hal ini terbukti dari berbagai kebijakan, aturan, dan rencana yang ditetapkan dan diorganisasikan sebagai rujukan dalam pengembangan pariwisata Pangandaran ?: destinasi belum mampu meningkatkan daya saing kawasan. Pengembangan pariwisata di kawasan ini tidak hanya penting untuk sektor pariwisata itu sendiri tetapi lebih dari itu pengembangan pariwisata diharapkan dapat meningkatkan kesejahteraan masyarakat dan memperkuat posisi daerah sebagai suatu daerah dan prioritas dapat meningkatkan ekonomi daerah yang lebih luas. Pengembangan pariwisata, produk dan pasar pariwisata, Pangandaran terkenal di tingkat nasional dan internasional. Daya tarik pantai sebagai area produk utama adalah faktor penarik bagi wilayah ini. Namun, pengembangan produk wisata di kawasan ini masih belum terkelola dengan baik dan potensi dari pantai belum sepenuhnya dikembangkan sebagai pendukung daya tarik.