Results: Results from independent samples t-test indicated mean values of attitude, subjective norm, and perceived control were significantly increased after store tours (P < .05). Participants' intentions to consume various types of FV (fresh, dried, canned, juice, and frozen), especially dried FV, significantly increased after store tours (P < .05). Results from SEM indicated that attitude (γ = 0.48, P < .05) was the most significant predictor of intention to consume FV, followed by perceived behavioral control (γ = 0.24, P < .05), and subjective norm (γ = 0.21, P < .05) before store tours. After store tours, attitude (γ = 0.51, P < .05) and perceived behavioral control (γ = 0.44, P < .05) were still strong predictors of intention to consume FV, while subjective norm became an insignificant predictor of intention (P > .05).