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This study uses an Internet survey of 247 full-time marketing faculty members and 43 marketing department heads at 167 American Assembly of Collegiate Schools of Business (AACSB) universities to examine perceptions of characteristics and abilities crucial for marketing department head effectiveness. It also examines crucial department success measures for judging a marketing department head’s effectiveness. Implications for faculty, department heads, and university administrators are addressed.

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The Food Supply Veterinary Medicine Coalition (FSVMC) was formed in 2004 with a mission to assure the public that food continues to be abundant, safe, and wholesome by ensuring that veterinarians are appropriately involved throughout the food supply system. The premise of the FSVMC is that safety and wholesomeness of food are enhanced when veterinarians are included in all steps of production and processing.Studies were commissioned by the FSVMC in May 2004 to implement a far-reaching research program to examine the demand and supply patterns for food animal veterinarians and the issues that affect and shape those patterns. The FSVMC provided support and guidance during development of the research program.Members of the FSVMC include Health provided substantial financial support and participated in discussions regarding conduct of the studies."Attracting students into careers in food supply veterinary medicine" represents the first in a series of 3 articles that will provide results and analysis of the information gathered during the research program. The other 2 articles in the series (one will evaluate effects of changing careers within veterinary medicine, job retention, job satisfaction, and career commitment on the demand for and availability of veterinarians for careers in food supply veterinary medicine, and the other will examine the future demand, likely shortages, and strategies for creating a better future for veterinarians in food supply veterinary medicine) will be published in subsequent issues of the JAVMA. These 3 articles constitute the Executive Summary for the research program.It is hoped that this series of articles generates meaningful discussions and yields creative and appropriate solutions for this important aspect of the veterinary profession.