Limiting editorials in length may lose readers, rather than gain them, according to this analysis. Giving an editorial the lead position, or preferred typographical treatment, will gain it readers. Editorial pages fare well in readership by a breed of readers who like effective writing.

Assistod by Dean C. Baker, Michigan (6enoral Magazines); Donald E. Brown, Illinois Radio and Tolovision) ; Charles T. Duncan, Orogon I Community Nowspapen); Armirtead S. Pride, Lincoln (Negro Journalism) Denouement in two longstanding communication controversies took place during the last three months of I955 with the return of several Argentine newspapers, including La Prensa of Buenos Aires and El Intransigente of Salta, to their owners and the settlement of the Lamb case in favor of the licensee. Relations between the government and the press were active on a number of fronts. Investigation of newspapermen with alleged Communist backgrounds on the sta8 of the N.Y. Times by a Senate sub-committee drew criticism from that newspaper as an attempt at intimidation of the newspaper for past editorial stands. The Moss committee in Washington continued to examine news release procedures of a number of executive departments and agencies. An oficial, specially prominent in restricting news in the Commerce and Defense departments, left the federal service in what some sources claimed was an example of newspaper pressure.

Assisted by Dean C. Baker, Michigan (Genoral Magazines); Donald E. Brown, Illinois Radio and Television); Charles T. Duncan, Oregon ICommunity Newspapers): Armistead S. Pride, Lincoln (Negro Journalism) Continued criticism of the news release regulations being followed by several departments of the federal government was heard during the second quarter of 1955. Fresh incidents and charges broke out in this general area despite frequent disclaimers and explanations. Some of the partisan participants in the controversy siicceeded in dubbing the situation "the Eisenhower brown-ouf' o f news.

A verdict of guilty was returned against the Kansas City Star and its advertising director after a trial on an indictment charging violation of anti-trust laws in relations with advertisers. Publisher Roy Roberts was dropped from the suit shortly before the start of the trial hearings. Second Jelke trial was held in New York with press representatives in attendance during the quarter. Also in the field of courts and the press, Walter Winchell and the Hearst interests publicly apologized to the N. Y . Post for Communist-sympathy remarks as part of settlement of a million dollar libel suit.In the management field, the Brooklyn Eagle announced suspension of the newspaper after 47 days of a strike by Newspaper Guild. Eflorts to find a new publisher were being made at the end of the period. The Toronto Globe-Mail w m sold to a Montreal industrialist as part o f an estate settlement but was announced as continuing under the same editor and policies.Among abbreviations used IR the bibliography are the following: A d . Age. Advertising Age; A m . Merc.