The objectives of the research are to 1) formulate a BSC based performance model criteria in the Directorate Information LPP-TVRI, 2) derive the Directorate of Information LPP-TVRI strategic components (vision and mission) into a strategic plan, objective and initiative, 3) develop a strategy map for the Directorate of Information LPP-TVRI, 4) define chosen factors in KPI as a performance criteria, , 5) conduct a simulation on the performance criteria plan in the Directorate of Information LPP-TVRI using BSC method. The method used in the research is Balanced Scorecard (BSC) for 4 perspectives; finance, consumer, internal business process, and growth and learning perspectives. The result is presented in a strategic plan, objective and initiative based on the BSC four perspectives. This becomes a measured output and can be evaluated by the management. The focus on the improvement in this perspective will show a significant improvement. The effort of the Information Directorate to increase the audience share as the responsibility in using public funds from APBN is carried out by specifying the KPI to be implemented. The evaluation plan simulation on the performance of the Directorate Information LPP-TVRI derived from BSC method and the flow of cause and effect relationship through Strategy map, resulting in the presence of a number of KPI that has to be implemented by the TVRI management.