The growing importance of creative knowledge workers as a resource of particular significance for the growth of organizations is becoming one of the greatest challenges of the knowledge-based economy. An organization that employs knowledge workers, is an organization that can develop itself. One characteristic of knowledge workers is that they are creative and always driven by a desire for change. Therefore, wherever they see an opportunity to develop or a problem that can be solved implicating a lower cost it represents an opportunity for the organization. In the end, if the organization knows how to cherish its knowledge workers, will have an advantage on the market that it activates, but also, will be easier for it to attract more knowledge workers. The purpose of the paper is to familiarized the readers with all these concepts, how can be influenced and stimulated knowledge worker productivity, for better understanding of their importance for modern organizations. We are aware that only the presentation of the theory of a complex economic concept is not enough, that s why we realized and present in the paper a case study about how much employees know about knowledge worker, employee satisfaction and employee productivity, constructed using information gathered from people around the globe throughout a survey.

In the knowledge-based society, knowledge workers ares the most important resource for organisations, and they are increasingly striving to attract and retain them. One of the tools that organisations are using more and more frequently lately is growing job satisfaction. Studies in recent years have shown that, companies with a high level of job satisfaction tend to have higher profitability and productivity and reduced knowledge worker turnover. All this justifies the growing interest of management of modern organizations in identifying the level of employee satisfaction and methods of increasing it. The aim of the paper is to present to readers with all these concepts, to determine to what extent the concept of job satisfaction is known by knowledge workers and what elements are taken into account to measure the level of job satisfaction and the frequency of their use. We are aware that it is not enough to present only the theory of a complex economic concept, therefore we have carried out and present in the paper the second part of our research addressing these issues.