Purposes of the work: 1) to reveal the educational potential of technical university educational space; 2) to consider the transfer mechanisms of cultural and historical experience from the point of view of the system-activity approach. Methodology. The educational potential of a technical university is revealed with the help of the methodological tools of social and psycho-pedagogical disciplines. Results. The article substantiates the need to present new requirements for the formation of an upbringing educational environment in a higher educational institution. The importance of creating favorable psychological and pedagogical conditions in the educational space of the university, influencing the creation of a model of a spiritual and moral personality. Reconstruction of such a model is possible with the interaction of the main psychological and physiological factors: intellectual, emotional-volitional, efficient-practical. Conclusions. Recommendations. The fundamental factor in the development of the emotional sphere of a modern student is upbringing activity of an educational institution, one of the main tasks of which is the formation of a system of continuous spiritual and moral development of the individual. The implementation of the main social functions within the framework of the system-activity approach in teaching and upbringing increases the social responsibility and civic activity of students.

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In the world of online education, teachers are constantly looking for ways to interact with students both synchronously and asynchronously. The next decade is likely to witness a considerable rise in the development of more advanced e-learning and m-learning tools since they have become a vital factor for education due to the global shutdown of learning activities forced by the COVID-19 pandemic. This paper is a preliminary attempt to analyze the use of e-learning and m-learning technologies by Russian universities. E-learning and m-learning mean sharing knowledge and skills by using web- or mobile-based technology, respectively. The most commonly employed learning tools are social networks, LMS, and video conferencing which due to their accessibility, immediacy, interactivity, and context-awareness benefit both teachers and students in a number of ways.

The purpose of the work: 1) to identify the didactic and educational potential of TV and Internet interviews in the structure of media education; 2) to evaluate the genre-stylistic and language parameters of a modern interview. Methodology. The educational potential of media interviews is revealed with the help of methodological tools of linguistic, social, psychological and pedagogical disciplines. Results. The article proves the need to use TV and Internet interviews as parts of the educational process, since this type of communication allows the consumer of information and media content to receive it literally "firsthand". It is emphasized that the use of interviews in the learning process can become a powerful pedagogical tool. Conclusions/recommendations. When processing the data obtained during the experiment, it turned out that the results of monitoring the social and communicative development of students in two focus groups are characterized by qualitative differences, which are statistically significant. The communicative descriptors of students of the 2nd focus group that worked with the media content of model native speakers were formed at a higher level, in contrast to the participants of the 2nd group, who were offered interviews with popular bloggers. JEL Code: I 00, I 20, I 21.

The article examines the features of the expression of psycho-emotional conflict within a person within the framework of external and internal loci of control through the creation of graphic art objects. The authors argue that communicative strategies for resolving problems in stressful situations and seeking social support are associated with the question of the individual's ability to independently solve emerging problem situations and find internal resources to overcome them by releasing psychoemotional stress, based on the structure of the cognitive sphere of a person, the characteristics of his perception and thinking. Typical external semantics of graffiti consists in an attempt to convince others of the hopelessness of being. The internal locus of control is associated with the conceptual sphere of social activity and is embodied in a wide variety of imperative forms, including a call, order, request, advice, and so on. In other words, the psycho-hermeneutics of graffiti is conditioned, on the one hand, by communicative and pragmatic strategies of social empathy (internal locus of control), and, on the other hand, by the conflict of the individual with society and the desire for spiritual and moral escapism, escape from reality to self-isolation and loneliness (external locus of control). The study proposes a classification of graphic art objects, which is based on the form of public expression of the individual's inner world, which is associated with the implementation of the compensatory-pragmatic function of graffiti as a universal code of modern urban communication.